Released on: December 26, 2007, 10:16 pm

Press Release Author: Bharat Book Bureau

Industry: Industrial

Press Release Summary: The beer market has remained robust in China and enjoyed
growth rates of between 10 and 20% per annum overt the last decade, now being worth
around RMB125 billion. The market has been propelled by growing incomes in the major
coastal cities such as Beijing, Shanghai and Guangzhou as well as growth in
secondary urban markets such as Wuhan, Chongqing, Tianjin etc.


Press Release Body: The beer market has remained robust in China and enjoyed growth
rates of between 10 and 20% per annum overt the last decade, now being worth around
RMB125 billion. The market has been propelled by growing incomes in the major
coastal cities such as Beijing, Shanghai and Guangzhou as well as growth in
secondary urban markets such as Wuhan, Chongqing, Tianjin etc.

This growth in personal incomes has led to increasing Horeca consumption in
restaurants particularly. The growth in incomes has led to a growth in an eating-out
culture across China. Beer is especially suited to Chinese food which is often spicy
and multi-flavoured. The variety of strong local brands and imported beers combined
with mass distribution through street kiosks, supermarkets, convenience stores and
liquor stores has meant that all Chinese have access to beer.

Table of Contents

Chapter 1 Beer
The market
The industry
Leading brands
Consumer Preferences
Forecasts

Chapter 2 Wine
The market
The industry
Leading brands
Consumer preferences
Forecasts

Chapter 3 Spirits
The market
The industry
Leading brands
Consumer preferences
Forecasts

Chapter 4 Hot drinks
The market
The industry
Leading brands
Consumer preferences
Forecasts

Chapter 5 Soft drinks
The market
The industry
Leading brands
Consumer preferences
Forecasts

Chapter 6 Juices
The market
The industry
Leading brands
Consumer preferences
Forecasts
Wine in China
Beer in China
Hot Drinks in China
The Soft Drinks Market in China
Spirits in China

List of Tables
Table 1: China - leading beer brands by major city 2002 (based on volume sales)
Table 2: China - leading wine brands by major city 2002 (based on volume sales)
Table 3: China - leading brands of spirits by major city 2002 (based on volume sales)
Table 4: China - leading brands of tea & coffee in China 2002 (based on volume sales)
Table 5: China - leading brands of soda by major city 2002 (based on volume sales)
Table 6: China - leading brands of juice flavoured drinks by major city 2002 (based
on volume sales)

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